THE VALUE OF EMOTIONAL CAPITAL IN ENTREPRENEURSHIP AND BUSINESS MANAGEMENT
DOI:
https://doi.org/10.63026/acertte.v5i8.260Keywords:
Emotional capital. Entrepreneurship. Organizational management. Emotional intelligence. Trust.Abstract
This article examines the role of emotional capital in entrepreneurship and business management, highlighting it as a strategic resource and a source of competitive advantage. Drawing on classical and contemporary authors, it argues that emotional intelligence, encompassing skills such as self-regulation, empathy, and resilience, extends beyond the individual level and becomes a collective asset that fosters trust, engagement, and innovation. In entrepreneurship, emotional capital is essential for coping with failure, maintaining realistic optimism, fostering creativity, and building strong networks. Within organizations, its relevance emerges in inspiring leadership, building trust, and retaining talent. However, the article also addresses risks such as replacing rational analysis with emotion-driven decisions, over-romanticizing workplace relations, and challenges in measuring intangible aspects. Cultural context further influences its applicability. The conclusion emphasizes that emotional capital should be considered part of a multidimensional set of intangible capitals that jointly sustain organizational sustainability and competitiveness. Therefore, investing in the socio-emotional development of leaders and teams is a strategic requirement for turning emotions into innovation and trust.
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