SPIRITUALITY AND THE WORLD OF ORGANIZATIONS: ANALYSIS OF A RETAIL COMPANY

Authors

  • Antonio de Almeida Miguez Pontifical Catholic University of São Paulo
  • Guilherme Cardoso Kfouri Pontifical Catholic University of São Paulo
  • Guilherme Simplício Silva Escola Superior de Propaganda e Marketing
  • Luiz Fernando de Paula Côrtes Pontifical Catholic University of São Paulo
  • Renan Costa De Liberal Nova University of Lisbon
  • Rodrigo Nahas Garcia Pontifical Catholic University of São Paulo

DOI:

https://doi.org/10.63026/acertte.v4i4.183

Keywords:

Spirituality in organizations. Strategic management. Marketing and retail.

Abstract

Spirituality in organizations has been used as a management tool, and such studies show that its practice results, in a way, in benefits in the work environment. For a company to be successful, the example needs to come from the managers, at first, through the practice of the company's mission and vision. Therefore, this study aims to analyze how the concept of Spirituality can be used as a strategic tool in the corporate world. To this end, we chose to present a case study whose company is a world leader in retail, through the analysis of a work that presents basic themes, to overcome the existing barrier between management and spirituality. The data collected showed that companies that, in some way, seek to insert spirituality in the discussion agenda of their management processes do so as a guiding idea for their presence and performance in the market because they understand that what determines the meaning of work is the search for building a better world.

Downloads

Download data is not yet available.

Author Biographies

Antonio de Almeida Miguez, Pontifical Catholic University of São Paulo

Graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC-SP).

Guilherme Cardoso Kfouri, Pontifical Catholic University of São Paulo

Graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC-SP).

Guilherme Simplício Silva, Escola Superior de Propaganda e Marketing

Graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC-SP). MBA in Marketing Management and Intelligence from Escola Superior de Propaganda e Marketing (ESPM).

Luiz Fernando de Paula Côrtes, Pontifical Catholic University of São Paulo

Graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC-SP).

Renan Costa De Liberal, Nova University of Lisbon

Graduated in Business Administration from the Pontifical Catholic University of São Paulo. Master's degree in Finance from Nova University of Lisbon, Portugal.

Rodrigo Nahas Garcia, Pontifical Catholic University of São Paulo

Graduated in Business Administration from the Pontifical Catholic University of São Paulo (PUC-SP).

References

COLLINS, J. C.; PORRAS, J. I. Feitas para durar–práticas bem-sucedidas de empresas visionárias. Rio de Janeiro: Rocco, 2000. COLOMBINI, L. A hora do confronto. Portal Exame, v. 20, 2005.

DE MASI, Domenico. Desenvolvimento sem trabalho. Esfera, 1999.

DURKHEIM, E. As formas elementares da vida religiosa. Martins Fontes, 2003.

JIANG, Yizhou. Motivation at Work and Organizational Culture Case Study of Walmart. International Journal of Education and Technology, v. 159, 2018.

KOTLER, Philip; ARMSTRONG, Gary. Princípios de marketing. Bookman Editora, 2023.

MARCONI, M. de A.; LAKATOS, E. M. Metodologia científica. 5. ed. São Paulo: Atlas, 2009.

MURAD, A. Gestão e Espiritualidade: uma porta entreaberta. Paulinas. 2008.

NANDA, Rahul; KHANNA, Parul. A historical overview of marketing strategies. International Journal of Multidisciplinary Research, v. 1, n. 7, p. 357-368, 2011.

PARRELLA, Frederick. Vida e espiritualidade no pensamento de Paul Tillich. Correlatio, v. 3, n. 6, p. 48-70, 2004. DOI: https://doi.org/10.15603/1677-2644/correlatio.v3n6p48-70

TRIPODI, Tony; FELLIN, Phillip; MEYER, Henry J. Análise da pesquisa social: diretrizes para o uso de pesquisa em serviço social e ciências sociais. In: Análise da pesquisa social: diretrizes para o uso de pesquisa em serviço social e ciências sociais. 2011. p. 338.

VOLPE, Richard; BOLAND, Michael A. The economic impacts of Walmart supercenters. Annual Review of Resource Economics, v. 14, p. 43-62, 2022. DOI: https://doi.org/10.1146/annurev-resource-111820-032827

WALTON, Sam. History of Walmart. Made in America. Our format, 2020.

Downloads

Published

2024-06-23

How to Cite

de Almeida Miguez, A., Cardoso Kfouri, G., Simplício Silva, G., de Paula Côrtes, L. F., Costa De Liberal, R., & Nahas Garcia, R. (2024). SPIRITUALITY AND THE WORLD OF ORGANIZATIONS: ANALYSIS OF A RETAIL COMPANY. ACERTTE SCIENTIFIC JOURNAL, 4(4), e44183. https://doi.org/10.63026/acertte.v4i4.183

Issue

Vol. 4 No. 4 (2024): CLICK HERE TO ACCESS THE ARTICLES

Section

article

Categories

License

Copyright (c) 2024 ACERTTE SCIENTIFIC JOURNAL

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Os direitos autorais dos artigos/resenhas/TCCs publicados pertecem à revista ACERTTE, e seguem o padrão Creative Commons (CC BY 4.0), permitindo a cópia ou reprodução, desde que cite a fonte e respeite os direitos dos autores  e contenham menção aos mesmos nos créditos. Toda e qualquer obra publicada na revista, seu conteúdo é de responsabilidade dos autores, cabendo a ACERTTE apenas ser o veículo de divulgação, seguindo os padrões nacionais e internacionais de publicação.